Fatma Marzooqi
Manager, Government Solutions & Business Development
Profile summary
Strategic Business Development Manager with 16 years of experience shaping government solutions and public sector partnerships across the GCC. Defined market expansion strategies that converted cash-based workflows to card systems, scaling cashless adoption across corporate and government segments while architecting customer experience roadmaps that improved satisfaction metrics. Known for building governance frameworks with federal and emirate-level decision-makers and maintaining operational excellence through regulatory compliance and fraud risk mitigation. Committed to driving sustainable growth through structured stakeholder engagement and digital transformation initiatives.
Career highlights
Government Sector Business Development: Identified and qualified government sector opportunities across UAE federal and emirate-level agencies, building relationships with key decision-makers and structuring partnership frameworks with governance models.
Customer Experience & Digital Transformation: Architected customer experience strategy and implementation roadmap resulting in improved satisfaction and engagement metrics; led onboarding and integration of entities into new digital platforms.
Market Expansion & Product Strategy: Converted cash transaction workflows to card-based systems, expanding market reach for cashless solutions across corporate and government segments while developing product performance enhancement strategies.
Operational Excellence & Compliance: Maintained error-free record during mystery shopper visits and internal audits; ensured regulatory compliance through active transaction monitoring and fraud risk identification across operations.
Key skills
Professional experience
Defined government solutions and business development strategy at Network International Global, steering partnerships with MOHRE and ADDA while managing end-to-end project delivery. Leads customer experience initiatives aligned with organizational vision, maintains stakeholder relationships across government entities and vendors, and oversees digital platform onboarding for key accounts.
- Architected customer experience strategy and implementation roadmap, resulting in improved satisfaction and engagement metrics across portfolio.
- Steered MOHRE and ADDA partnership workflows to maintain operational efficiency and alignment with strategic objectives.
- Managed project lifecycle from concept through execution, identifying cost savings opportunities and revenue generation initiatives.
- Analyzed financial performance of key accounts against targets, identifying gaps and driving corrective actions.
- Led onboarding and integration of entities into new digital platforms, ensuring smooth transition and adoption.
Defined government solutions strategy at Magnati (FAB subsidiary) in Abu Dhabi, steering business development initiatives across public sector partnerships and market expansion. Managed end-to-end client engagement and proposal development for high-value government contracts.
- Identified and qualified government sector opportunities, building relationships with key decision-makers across UAE federal and emirate-level agencies.
- Developed and delivered technical proposals for government solutions, translating complex requirements into executable business cases for stakeholder approval.
- Structured partnership frameworks with government entities, establishing terms and governance models to support long-term contract performance.
Defined government solutions and business development strategy at First Abu Dhabi Bank, steering market expansion and regulatory compliance across corporate and government stakeholder relationships. Architected cashless payment adoption initiatives and product enhancement frameworks while maintaining oversight of annual compliance audits for MOHRE centers against Central Bank and Ministry of Finance standards.
- Converted cash transaction workflows to card-based systems, expanding market reach for cashless solutions across corporate and government segments.
- Built and maintained high-value relationships with corporate and government stakeholders, supporting business development objectives and partnership continuity.
- Developed product performance enhancement strategies and monitored implementation to align offerings with market and regulatory requirements.
Defined customer service and cash management operations at First Abu Dhabi Bank, steering compliance, fraud prevention, and transaction processing across multiple banking functions. Managed complex client relationships and cash operations over 10 years, recognized repeatedly for error-free performance and resolution of critical issues.
- Ensured regulatory compliance and identified fraud risks through active transaction monitoring; educated clients on prevention protocols and implemented monitoring processes across operations.
- Resolved critical client cases and complex customer issues with speed and professionalism, maintaining satisfaction while protecting team operations from serious consequences.
- Awarded three times in the Shining Box recognition program for outstanding performance, maintaining error-free record during mystery shopper visits and internal audits.
Education
3.20